Driver Behaviour… The key to fleet success
As a fleet manager, monitoring driver behaviour is a key factor in any successful fleet. Rising costs, damaged reputations and vehicle downtime are all consequences of poor driver behaviour management. Dealing with driver behaviour issues for a fleet is the key to keep operations running smoothly and efficiently.
Why managing driver behaviour is essential
Improving driver behaviour and how drivers act behind the wheel can have significant benefits for your business. Firstly, the cost of poor driver behaviour can have a substantial impact on your business. Fuel costs, vehicle maintenance and vehicle insurance are all costs which can be affected through the quality of your drivers. Fuel costs can increase due to poor driving behaviours such as speeding, harsh acceleration and idling. The worse habits drivers have the more wear and tear on vehicles meaning higher maintenance costs and increased downtime for vehicles. The most common cause of road accidents is due to actions from drivers. By monitoring how your drivers are performing can reduce the risk of accidents happening, leading to not only reduced accident and claims fees but also reduced insurance costs. A few simple changes in driver performance can have a monumental impact on business costs.
Secondly, with poor driver behaviour comes a bad brand image with other road users, which might be seen by potential customers. If your drivers have poor driving habits this will reflect on your business and potentially damage any future business with other companies or customers. By applying a good driver behaviour culture throughout your business, as well as bring cost down it can also create a positive brand image and awareness.
Lastly, as a fleet manager nothing feels better than all fleet operations running smoothly and efficiently. However, with poor drivers will come with more vehicle downtime. Poor cornering and harsh braking are just a few of many ways driver behaviour can damage a vehicle. With this will come increased maintenance fees as discussed but also longer vehicle downtime. So rather than being out on the road, your vehicle will be in a garage getting repaired. This can then lead to routing and scheduling problems and you may run the risk of not completing all jobs as expected. To combat this problem ensuring drivers are fully trained and driving data is acted upon, more of your vehicles will be out on the road where they are supposed to be.
Many common bad driving behaviours found in drivers are:
- Harsh Acceleration
- Not wearing a seat belt
- Harsh Cornering
- Harsh Braking
All of which can be very costly for businesses as discussed. However, at LEVL we have a solution to monitor and act upon bad driving behaviour and mitigate any behaviours which are costing your business.
Geotab telematics solution collects real-time data on driving behaviours and produces a report of the driver’s performance. This allows fleet manages to put actions in place if driver behaviour falls below company expectations. This report isn’t only an analytic tool for employers to process and put in place actions but acts as a driving feedback tool for drivers to gain an understanding of improvements they can make to become a more efficient and safer driver.
Geotab report will score drivers based on their driver behaviour from number of times they have been speeding, harsh acceleration, harsh braking, harsh cornering and idling. The telematics device can also detect when a driver is wearing their seatbelt which is also factored into the score. This reporting system is ideal for fleet managers to monitor their drivers and with an easy-to-follow report and identify their best and worst drivers. With such a detailed report, fleet managers are able to go on a driver-by-driver basis and highlight any key areas the individual may need to improve to further improve their overall driving score. Many businesses use the reports as a reward system amongst their drivers, with rewards being given out to the best driver of the week/month or if your driving score is above a certain number the driver will receive a reward. This gives an incentive for drivers to drive properly whilst benefiting the business.
An alert system is available with the Geotab device and if a driver breaks a rule set by the fleet manager, they can receive an alert showing what rule was broken, by which driver and all the details on location, time and by how much. For example, a fleet manager can set a rule for when drivers speed over 5, 10, 15, 20+ mph over the roads speed limit they will receive an alert with the relevant details. This functionality is a suitable method of maintaining a high driving standard amongst drivers, ensuring company driving policies are being followed.
Rather than taking our word for it, click here to read how one of our customers Actemium implemented Geotab telematics into their fleet to improve driver behaviour?
If you feel that your drivers driving behaviour isn’t up to company standard and want a trusted solution to monitor and manage driver behaviour, click here and get in contact!
Author: Tom Green, Marketing Assistant